Blog - Web systems for UK Businesses

What is CPV?

How does a CPV campaign work?A campaign in the CPV model, i.e. Cost Per View, works on the principle of paying for each display of a video ad.Here's what it looks like step by step:Campaign setup: First, you create a video ad campaign on a site like YouTube or the Google Display Network by specifying your goals, target group, budget, and maximum CPV bid, which is the maximum amount you're willing to pay for a single view.Determining your CPV bid: You decide how much you want to pay for each impression. You can set a maximum CPV bid, which is th...